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- Mercury was an automobile division of the Ford Motor Company launched in 1938 to market entry-level luxury cars slotted between Ford-branded regular models and Lincoln-branded luxury vehicles.
- The name "Mercury" is derived from the messenger of the gods of Roman mythology, and during its early years, the Mercury brand was known for performance, which was briefly revived in 2003 with the Mercury Marauder.
- The 1939 Mercury 8 began production in 1938, with a 239 cu. in. 95 horsepower (71 kW; 96 PS) flathead V8 engine.
- Mercury was its own division at Ford until 1945 when it was combined with Lincoln into the Lincoln-Mercury Division.
- In 1978, Mercury sales peaked at an all-time high of 580,000 when the Cougar and Lincoln Mk V shattered sales records.
- In 1989, the Cougar switched to an all-new platform; although still a personal-luxury coupe, interior room and handling were improve
- In 1992, the Grand Marquis was redesigned for the first time since 1979; using the same platform as before, it shared no sheetmetal with the 1991 model and both V8 engines were replaced with a single all-new design.
- In the mid-1990s the brand received some free advertising when country music star Alan Jackson scored a hit with a 1993 cover of K. C. Douglas' "Mercury Blues", a song which heaped praise on their vehicles.
- In 1995, the Mystique was introduced as Mercury's Topaz replacement; a version of the Ford Mondeo mid-size "world car", it was commonly viewed as compact for an American car.
- Although Mercury was not the first nameplate to introduce a SUV, the 1997 Mercury Mountaineer was among one of the first to popularize luxury SUVs.
- Although Mercury's full-size and mid-size sedans performed well in the marketplace, the division phased out smaller cars completely in favor of minivans and SUVs.
- On June 2, 2010, Ford announced the closure of the Mercury line by the end of the year. The Mercury Mountaineer was discontinued in the 2010 model year, with the remaining Mercurys following suit after an abbreviated 2011 model year. After the Mercury brand was discontinued in 2011, Ford stripped all Mercury branding from its Lincoln-Mercury dealers.